Sheila Arlotto (SAM) was born and raised in Western New York. She earned an undergraduate degree from Boston University’s prestigious School of Hospitality Administration and has managed a handful of retail establishments. As a young adult she developed an interest in creating beaded jewelry and simultaneously became less interested in the long, harsh winters of the Northeast. The call of the sun and the beach brought her to Fort Lauderdale in 2001.

She remains active -- physically and within the community -- through her association with South Florida Gold Coasts masters swimming and their support of the students at Fort Lauderdale’s Sunrise Middle School.